The narrative about donating clothes for second-hand use must be changed. A lot of people believe that donating clothes is a good deed. However, the reality is that most items end up as trash on dumpsites in the Global South.

Fast Fashion consumption is on the rise and burdens the environment. In 2022 the industry accelerated into ultra-fast fashion, leading to clothing becoming ever cheaper and of poorer quality. It’s hardly worn, and quickly discarded. Only a small percentage of donated clothing is in a “good enough” condition to be re-sold in Denmark.

In Denmark less than 10% of used clothes get resold in second-hand stores. The rest is shipped off to the Global South.

More than 40% of the collected items received in the capital city of Ghana, Accra, is ”trash” and ends up in “fashion dumpsites”. The Global South is drowning under the weight of your old wardrobe.

In Ghana used clothes are called Obroni wawu, which translates to “dead white man’s clothes”.

About Søren and Alma

Søren has a lifelong career as a photographer and activist, always seeking out the human condition in visual stories.

Alma is working with communication and social media within the design and music industry.

Both has traveled the world and experienced the effects of secondhand clothing in the global south. They have joined forces to create awareness on how fast fashion exploits resources and people in the hope that more people will engage in new ways of caring for the world.